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About

Our Story

A Legacy Built on Trust & Family

For over 60 years, the Rohrman Automotive Group has served the Midwest with integrity, quality vehicles, and a commitment to community that never wavers.

60+
Years in Business
20
Franchise Dealerships
9
Markets Served
3
States — IN, IL, WI
Our Purpose

Driving Relationships.
Awesome Experiences.

The Rohrman Automotive Group wants to change the age-old expression of what a car dealership is. We're a multi-generational, family-owned business who believes buying and servicing a vehicle should feel less like a transaction and more like a conversation with someone who actually knows your name.

Our purpose is simple, and we mean it every day in our showrooms, service drives and online.

What Drives Us

Our Core Values

Everything we do — from the vehicles we carry to the service we provide — is guided by a commitment to quality, transparency, and community.

People First

Our team is our greatest asset. Friendly, knowledgeable, and genuinely invested in your satisfaction — our people make the difference at every location.

Quality Products

From our carefully inspected used vehicles to the latest new models, we carry the brands and the inventory to meet every need and every budget.

Community Roots

We don't just operate in these communities — we belong to them. Ethical business practices and local investment are woven into everything we do.

Our Core Values

T.I.P.S.

The principles that guide everything we do — for our customers, our community, and each other.

T
T

Transparent

Honest and open in every interaction — no hidden fees, no surprises.

I
I

Innovative

Always evolving — embracing new technology to serve you better.

P
P

Personable

Building real relationships, not transactions — you're family here.

S
S

Servant Minded

Putting others first — serving customers, community, and each other.

The Infinite Pursuit

Always Improving

The pursuit is never finished. That's the point.

Great experiences don't happen by accident, they happen by design. The Rohrman Automotive Group's "Infinite Pursuit" is our internal commitment to measuring, refining, and raising the bar on every customer interaction, every day, every month, every year, and at every store.

We believe consistency is a promise, not a coincidence. Across our 20 locations in 3 states, we track the metrics that actually matter to us and our customers.

How quickly we respond, how clearly we communicate, how well we follow through — we hold ourselves accountable to these standards relentlessly.

Whether you walk into Schaumburg Honda on a Saturday, Fort Wayne Nissan on a Monday, or Bob Rohrman Toyota on a Tuesday, our pursuit is the same: to deliver the best sales & service experience you'd want for you and your own family.

Response Speed

Clear Communication

Follow Through

Measurable Results

Community

Rohrman Impact

Making a lifelong impact where we live and work.

Rohrman team volunteering

Being part of a community means showing up for that community and doing our part to make it better for everyone. Rohrman Impact is how we put our purpose into practice and turn everyday business into measurable good for the people around us.

Several times a year, all of the dealerships of the Rohrman Automotive Group contribute a portion of proceeds to charities that mean something to us — whether it's blood cancer research, animal shelters, childhood cancer, or Donate Life. The Rohrman Group supports the work of great local charities that help make the community we live and work in better for us all.

Lead by Action

In addition to financial support, the Rohrman Automotive Group promotes community service by allowing employees to donate their time — while still on the company clock — to local organizations. This year we have participated in food drives, packed Christmas boxes for children, cleaned yards, painted houses, and helped feed starving children. We strongly promote leading by action and by showing up when needed.

Blood Cancer Research

Animal Shelters

Childhood Cancer

Donate Life

Where to Find Us

Our Locations Across the Midwest

From our original Lafayette, Indiana roots to locations across Indiana, Illinois, and Wisconsin — we're closer than you think.

Fort Wayne Nissan Dealership
Indiana
  • Lafayette, IN
  • Fort Wayne, IN
  • Indianapolis, IN
Arlington Nissan Dealership
Illinois
  • Oakbrook, IL
  • Schaumburg, IL
  • Palatine, IL
  • Arlington Heights, IL
  • Gurnee, IL
Gurnee Hyundai Dealership
Wisconsin
  • Kenosha, WI
Customer Stories

What Our Customers Say

Don't just take our word for it. Thousands of Midwest drivers have made Rohrman their dealership home — and they keep coming back.

“The whole process was smooth and transparent. I never felt pressured, and the staff genuinely cared about finding the right vehicle for my family. We'll never shop anywhere else.”

M
Marcus T.
Fort Wayne, IN

“I've purchased three vehicles from Rohrman over the years. Every time, the experience gets better. Their service center is top-notch — fast, honest, and always on point.”

S
Sandra K.
Schaumburg, IL

“The financing team worked with me to find a payment that fit my budget — no games, no hidden fees. Couldn't believe how straightforward and easy everything was.”

D
Derek L.
Lafayette, IN
Stay Connected

Follow Along & Have a Laugh

Join our community on Facebook for the latest deals, news, and events — and head over to YouTube to catch our legendary commercials that have been making the Midwest smile for decades.

Proudly serving the Midwest since 1963. Join thousands of happy Rohrman customers online.

Ready to Get Started?

Your Next Vehicle Is Waiting.
Let's Find It Together.

Visit any Rohrman Automotive Group location across Indiana, Illinois, or Wisconsin — and discover just how nice and friendly our staff can be.